A recent survey by Pulse Consultant has revealed that 74% of urban Pakistani households are unable to meet their expenses with their current income, reflecting a 14% increase in financial struggles compared to last year. In May 2023, the figure was 60%.
The survey highlights the impact of inflation on urban consumers, with 60% of those struggling to make ends meet cutting down on expenses, particularly groceries. Meanwhile, 40% have resorted to borrowing money, and 10% have taken on additional part-time jobs to cope with the rising costs.
Additionally, 56% of respondents who reported managing their expenses within their current income admitted they could not save any money after covering essential costs.
Also read: Pakistan’s Weekly Inflation Declines By 0.25%: Reports PBS
The survey, conducted via telephone between July and August 2024, involved over 1,110 participants aged 18 to 55 from the top 11 cities in Pakistan. Pulse Consultant is set to launch a more detailed study later this month, surveying over 1,800 respondents across 17 major cities to further assess the impact of inflation on purchasing behavior and consumption.
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