The Korean automotive giant, Kia, is set to enter the highly competitive medium pickup market, pitting itself against industry stalwarts such as Toyota, Isuzu, and Ford.
Kia’s new pickup truck
In an exciting development, Kia recently announced on social media that it is currently developing a pickup truck, scheduled for launch in 2024. Referred to as the TK (Truck Kia), this diesel-powered vehicle aims to challenge the Toyota Hilux, Isuzu D-Max, and Ford Ranger.
Kia has shared some key details with its dealers, revealing that the truck will offer a payload capacity of 1,000 kg and a towing capability of 3,500 kg. It will be available in both single and double-cab variants, with options for 4×4 or rear-wheel drive, depending on the customer’s requirements. As for the design, Kia has kept it under wraps for now.
The new Kia pickup may feature engines from Kia and Hyundai, including a 2.2-liter 4-cylinder turbo-diesel engine generating 198 horsepower and 440 Nm of torque, as well as a 3.0-liter turbo diesel V6 engine producing 246 horsepower and 560 Nm of torque.
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While Kia has plans to expand the project to other markets like Asia, Africa, Latin America, and the Middle East, it aims to focus on capitalizing the demand in Australia initially, given the fierce competition within the country’s pickup segment. Car enthusiasts and industry experts eagerly anticipate Kia’s entry into the market, as the brand has a history of delivering high-quality vehicles at competitive prices.
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