In a bid to battle the rising tide of deepfakes and reassure users worldwide, social media titan Meta, the parent company of Facebook and Instagram, has unveiled its groundbreaking plan to label AI-generated content, slated to kick off this May.
Real or Fake? Meta’s got your back!
Concerns over the authenticity of digital content have surged, prompting Meta to take proactive steps. The platform will no longer remove manipulated visuals and audio; instead, it opts for transparency through labeling and context, safeguarding free speech while keeping users informed.
Nick Clegg, Meta’s president of global affairs, stressed the mounting challenge of distinguishing synthetic content from reality. With elections looming in numerous countries, Meta’s decision couldn’t be timelier. The move aligns with growing calls, including from the White House, to watermark AI-generated media.
Also read: Meta & Microsoft Join Forces To Launch Open-Source AI Model Called “Llama 2”
The company’s strategy doesn’t stop at its own AI creations. Meta intends to expand its watermarking feature, notably partnering with tech giants like Google, OpenAI, Microsoft and Midjourney. Moreover, Meta urges users to exercise caution, considering factors like account credibility and content authenticity in the AI-generated landscape.
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