Former Pakistan cricket legend Wasim Akram has ignited controversy by becoming the brand ambassador for Baji, an India-based betting platform. Despite Pakistan’s strict ban on surrogate advertising for betting companies, Akram’s involvement has raised ethical and legal concerns.
Baji, a well-known sports betting firm, has also enlisted other high-profile figures such as Mia Khalifa, Kevin Pietersen, and Gabriel Batistuta to promote their platform. Akram recently shared promotional content on social media, encouraging fans to join him in the campaign.
The partnership has sparked mixed reactions, with some fans criticizing Akram’s decision to promote betting while others support his involvement.
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Pakistan’s Ministry of Information and Broadcasting has reaffirmed its zero-tolerance policy toward promoting betting entities. They issued a warning to media outlets and stakeholders, prohibiting any deals with betting companies, particularly during live sports coverage. The Ministry emphasized the need to maintain ethical standards in advertising within the country.
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