Apple has finally revealed its highly anticipated augmented reality headset, the Apple Vision Pro, marking the tech giant’s significant hardware launch in nearly a decade.
Earlier this week, CEO Tim Cook proudly described the headset as a seamless integration of the real and virtual worlds. Priced at $3,499 (Pkr 1,003,620), the Apple Vision Pro is set to hit the US market early next year.
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Apple Vision Pro vs Meta’s Quest 3
Compared to the current offerings in the virtual reality headset market, Apple’s price point is notably higher. Just a week prior, Meta (formerly known as Facebook) launched its Quest 3 headset at a significantly lower price of $499 (Pkr 143,128). This stark contrast in pricing has stirred some debate among industry observers.
During the announcement at Apple Park in Cupertino, California, the company’s stock price experienced a slight dip. Nevertheless, Apple remains confident in the appeal and capabilities of the Apple Vision Pro, banking on its advanced technology and integration with the Apple ecosystem to attract users and drive demand in the burgeoning augmented reality market.
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