E-commerce giant Daraz recently announced that it will soon lay off 11% of its entire workforce to cope with the extremely difficult economic conditions in Pakistan. The group fully operates in four countries – Pakistan, Bangladesh, Sri Lanka and Nepal.
Daraz Managing Director to employees in Pakistan
After the announcement, the Managing Director of Daraz in Pakistan Ehsan Saya spoke with the employees and said, “Daraz is restructuring to ensure we continue to grow in the future. Given global economic conditions, we are ensuring that we invest in all the right priorities”.
“We will continue investing in Pakistan and we are strong believers of this market, hence, we felt it is imperative that we reorganise our structure to scale and grow in the coming years”, he added.
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Speaking on the region’s first smart distribution centers set up by Daraz last year in October, Saya stated, “As a testimony to build a sustainable future for e-commerce in Pakistan and we will continue to look for opportunities and investments that are aligned with our strategy”.
Daraz CEO appreciates the hard work
On the decision, later CEO of Daraz Bjarke Mikkelsen also released an official statement and thanked his employees. “This decision has been made by myself and the leadership team to prepare the company for the current market reality and to ensure that Daraz will thrive in the long term to achieve our vision”, he said.
“We came out of Covid strong thanks to all the hard work and dedication of everyone in the team. I can’t thank you enough for this”, Mikkelsen added.
“Bidding farewell to many talented people”
Further, he stated, “Despite these headwinds, we are still growing our business and we have made big progress on our unit economics in the last 12 months. Essentially, we are improving our services faster than that market can hold us back, and this makes me incredibly proud”.
While ‘bidding farewell to many talented people’ the CEO of Daraz added, “Unfortunately, it’s not enough and we need to do more to adjust the company to the lower growth outlook in the next couple of years.Your work matters, and you will always be a part of Daraz’s story. We will be sure to treat everyone impacted with compassion and to lend as much support as we can.”
Well, that’s definitely a great gesture from the company leadership and hopefully, the coming times will be better for Pakistan.
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