HMD Global, the Finnish company behind Nokia smartphones, has announced a significant shift in the mobile phone industry. In a bold move, the company has decided to discontinue using the Nokia brand for its future releases and launch mobile phones under its own brand.
New HMD phones, same Nokia quality?
For decades, Nokia was synonymous with durable and innovative phones, such as the Nokia 3310, Nokia 3650, and Nokia N95. However, the introduction of the iPhone in 2007 transformed the market, and Nokia struggled to keep up. Despite HMD Global’s efforts to revive the Nokia name with a series of smartphones, these efforts have fallen short.
Now, HMD Global is taking matters into its own hands by launching phones under its own name, HMD. The company promises to uphold the same user-friendliness, durability, and competitive pricing that made Nokia a household name. With this move, HMD Global hopes to capture the attention of tech-savvy consumers who are always on the lookout for the latest and greatest gadgets.
Also read: Iconic Nokia 1100 Declared World’s Highest-Selling Phone Of All Time
While some may be sad to see the Nokia brand go, the decision to focus on HMD is a smart one for HMD Global. By creating a brand that is entirely their own, the company can innovate and experiment without the burden of the Nokia legacy.
Have anything to add to the story? Let us know in the comments section below!
