In response to the ongoing genocide in Gaza, Pakistani consumers have taken a stand by boycotting international brands perceived to be financially supporting the situation. This movement has led to a surge in support for local businesses, with several companies introducing innovative products to cater to the needs of boycotting consumers.
Gaza crisis? Pakistani brands say “We got this!”
Bake Parlor, a prominent bakery chain, has recently entered the bottled water market by launching its own line of mineral water bottles. This initiative follows the successful entry of Kababjees, another popular local brand, into the bottled water market just a month ago.
In addition to these developments, local beverage brands such as Pakola have also joined the trend by launching their own water bottles and soft drinks, such as “Cola One”. Similarly, Mezan Beverages introduced their alternatives to popular carbonated drinks like “Cola Next”, “Dare Next”, “Fizup Next”, “Rango Next” and others that took the local market by storm.
Furthermore, as the boycott extended to the fast-food industry, Kababjees seized the opportunity by introducing “Kababjees Fried Chicken,” a new venture aimed at providing an alternative to the boycotted KFC. Early feedback indicates that many consumers are praising the taste of this new offering, with some even claiming it matches or surpasses the signature fried chicken of the Israeli-backed KFC.
Also read: Coca-Cola, Pepsi Rival ‘Palestine Cola’ Hits Multimillion Sales Fueled By Boycott Movement
This movement towards supporting local businesses reflects the increasing influence of ethical consumerism in Pakistan. As the brutal situation in Gaza continues, it remains to be seen how this shift will impact the market in the long term.
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