In response to the concerning incident in Lahore, where a woman was targeted by a mob for wearing attire adorned with Arabic letters, Pakistani brand Manto, renowned for its calligraphic prints and dresses has urged its customers to abstain from wearing their outfits amidst current safety concerns.
According to the official statement, Manto emphasized the importance of individual safety and urged its customers to prioritize it above all else. The brand stresses that it would never want its customers to put themselves at risk and encourages them to set aside their outfits if they ever feel uncomfortable or unsafe wearing them.
Manto’s official Instagram post:
View this post on Instagram
Manto also reiterated its commitment to ensuring its actions aligned with its values. The brand consciously avoids using words with double meanings, and its designs do not feature any poetry or terms that may directly or indirectly reference or address God.
Also read: Salute To The Iron Lady ASP Sherbano For Rescuing Woman From Charged Mob In Lahore
Manto’s decision to prioritize the safety of its customers underscores the gravity of the situation and the need for collective action to address intolerance and violence. By taking a stand and advocating for restraint, the brand sets an example for others in the fashion industry to prioritize safety and respect in their designs and messaging.
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