A Marketing Genius By Muzz.
Muzz a Muslim match-making app created a buzz on the streets of Karachi, Lahore and Islamabad by writing some out-of-the-box teasing lines to gather the attention of its users, with phrases such as “Cousins ko choro, koi aur dhondo” and “Shaadi ka season, aur tum abhi bhi single ho”.
People were seen sharing these pictures on social media platforms with similar hashtags.
We dug deep and discovered that Vwrap, an outdoor media agency based in Karachi, executed the highly anticipated campaign and received a good market response.
Taking to Maimoon Raza who is CEO at Vwrap, he shared such campaigns become the talking point of people in general with their catchy phrases and artworks. He stressed that brands need to up their game when creating a theme for out-of-home mediums for better reach and engagement.
