New Degree in Social Media and Content Creation for Influencers Introduced at Irish University

South East Technological University (SETU) in Ireland has introduced a groundbreaking four-year Bachelor’s degree in Content Creation and Social Media, the first of its kind designed specifically for aspiring influencers. As social media continues to grow, the role of influencers has become a popular career path, especially among Gen-Z. This new degree program aims to provide students with the skills needed to transform their online presence into a successful, revenue-generating career.

The program, which evolved from a popular summer course, welcomed its first cohort of 15 students. The curriculum includes creative video production, data analytics, and the psychology of storytelling, equipping students with both theoretical and practical knowledge. Hands-on experience with camera training and work placements is a key part of the course, preparing students for the challenges of content creation.

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With influencer marketing now seen as the future of promotion, this degree opens doors to on-camera roles as well as behind-the-scenes opportunities in digital marketing, meeting the growing demand for skilled content creators.