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Fri, November 8, 2024
Pakistan
Business Now

Coca-Cola, Pepsi Rival ‘Palestine Cola’ Hits Multimillion Sales Fueled By Boycott Movement

Source: The National

A new cola brand, ‘Palestine Cola’, has seen sales skyrocket in just two months, reaching millions of cans sold. The company attributes this success to the growing boycott movement against Israeli-backed brands like Coca-Cola and PepsiCo.

Coke & Pepsi? Try Palestine’s new cola!

Founded by three Palestinian-Swedish brothers, Palestine Cola offers a drink alternative with a message. Their distinctive cans feature Palestinian symbols and the words “liberty for everyone.” The founders also plan to use profits to support charities working in the West Bank and Gaza.

Source: Somoy News
Source: Somoy News

The rapid growth of Palestine Cola reflects a broader trend of consumers seeking alternatives to US brands in the Middle East and beyond. This aligns with the goals of the Boycott, Divestment and Sanctions Movement (BDS) is a human rights group advocating for Palestinian rights. BDS has criticized Coca-Cola for operating in an Israeli settlement and Pepsi for acquiring an Israeli beverage company.

Also read: Swedish-Palestinian Brothers Launch ‘Palestine Cola’ To Support Gaza

Now, Palestine Cola is focusing on expanding its European reach, with plans to offer sugar-free cola and other flavored drinks. They also aim to establish local production facilities in key markets like the US and the Middle East.

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