A new cola brand, ‘Palestine Cola’, has seen sales skyrocket in just two months, reaching millions of cans sold. The company attributes this success to the growing boycott movement against Israeli-backed brands like Coca-Cola and PepsiCo.
Coke & Pepsi? Try Palestine’s new cola!
Founded by three Palestinian-Swedish brothers, Palestine Cola offers a drink alternative with a message. Their distinctive cans feature Palestinian symbols and the words “liberty for everyone.” The founders also plan to use profits to support charities working in the West Bank and Gaza.
The rapid growth of Palestine Cola reflects a broader trend of consumers seeking alternatives to US brands in the Middle East and beyond. This aligns with the goals of the Boycott, Divestment and Sanctions Movement (BDS) is a human rights group advocating for Palestinian rights. BDS has criticized Coca-Cola for operating in an Israeli settlement and Pepsi for acquiring an Israeli beverage company.
Also read: Swedish-Palestinian Brothers Launch ‘Palestine Cola’ To Support Gaza
Now, Palestine Cola is focusing on expanding its European reach, with plans to offer sugar-free cola and other flavored drinks. They also aim to establish local production facilities in key markets like the US and the Middle East.
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