The Pakistan Electronic Media Regulatory Authority (PEMRA) has recently announced its intentions to tighten its grip on over-the-top (OTT) platforms such as Netflix.
According to reports, PEMRA is planning a crackdown on these platforms following the conclusion of the Eid-ul-Azha holidays, citing concerns over the freedom these OTTs have in showcasing popular channels.
Popularity of OTT platforms in Pakistan
OTT platforms have gained significant popularity in Pakistan, offering a wide range of content to viewers at their convenience. However, this surge in popularity has raised concerns among regulatory authorities regarding the content being broadcasted.
PEMRA aims to ensure that the content shown on OTT platforms adheres to cultural and societal norms, protecting the values and traditions of the Pakistani people. While it is crucial to maintain a balance between creative freedom and responsible broadcasting, it is equally important to ensure that the content displayed on such platforms respects local sensitivities.
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The proposed crackdown by PEMRA signifies a step towards striking that balance and maintaining a harmonious relationship between OTTs and regulatory authorities. As the situation unfolds, it remains to be seen how PEMRA will implement these regulations and how it will impact the landscape of OTT platforms in Pakistan.
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