Saudi Arabia has recently launched an innovative product called ProtecTasbih, which combines the traditional practice of tasbih with modern hand sanitization. This unique product is designed to cater to the needs of pilgrims during the sacred occasions of Ramadan and Umrah.
Beads that protect & purify!
By infusing the traditional prayer beads with tea tree oil, known for its antimicrobial properties, ProtecTasbih promotes both spiritual well-being and physical health.The strategic distribution of ProtecTasbih on Saudia flights and in the holy city of Makkah ensures widespread accessibility to this innovative product.
Making it readily available to pilgrims, Saudi Arabia aims to instill confidence and reassurance among travelers, fostering a culture of health consciousness and responsibility within the religious community.The collaboration between Saudia and creative agency partners highlights the power of interdisciplinary approaches to problem-solving.
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This innovative initiative seamlessly combines tradition, modernity, spirituality, practicality, individual well-being, and communal welfare. As pilgrims commence on their sacred journey, they can now bring with them the blessings of their faith and the confidence of a sanitized pilgrimage experience.
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