Puma Ends Sponsorship of Israel Football Association After Global Boycott
German sportswear company Puma has announced it will end its sponsorship of the Israel Football Association (IFA) on December 31, 2024. This decision follows a five-year global boycott campaign led by the Boycott, Divestment, and Sanctions (BDS) Movement. The BDS Movement, which advocates for Palestinian rights, hailed the decision as a significant victory. Since 2018, […]