Joe Biden’s campaign team joined TikTok during the Super Bowl last Sunday. This move comes after the President signed legislation in 2022 blocking most federal government devices from using the app due to security concerns.
US President debuts in TikTok
The launch video titled “lol hey guys” features Joe Biden’s aides quizzing him about his preferences for the big game. However, it’s important to note that Biden will not run this TikTok account but rather his campaign team, as reported by US media.
This decision raises eyebrows, especially considering the government’s previous stance on the app. The concern over TikTok’s data privacy and security has been a topic of discussion for quite some time now, and Joe Biden was one of the first to take action by banning the app on most government devices.
However, the app’s popularity among younger audiences cannot be ignored, and the Biden campaign team has taken note of that.
Also read: US House Panel Approves Bill Granting President Joe Biden Power To Ban TikTok
With the 2024 Presidential elections looming, it’s clear that social media platforms like TikTok will play a crucial role in reaching out to voters. The Biden team’s decision to join TikTok could be a strategic move to engage with younger voters and expand their reach.
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