Turkish Olympic silver medalist Yusuf Dikec has filed to trademark his now-famous pose from the Paris Olympics. The move comes after several unauthorized attempts by others to trademark the pose were rejected. Dikec’s coach, Erdinc Bilgili, confirmed the application, highlighting the importance of protecting the athlete’s iconic stance.
Dikec’s relaxed pose, with one hand casually in his pocket, went viral during the Olympics, sparking a wave of memes and imitations. Notably, figures like billionaire Elon Musk and Chelsea striker Nicolas Jackson have mimicked the pose, further solidifying its status as a symbol of calmness and stability.
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Merchandise featuring Dikec’s likeness, including T-shirts and mugs, is already being sold, indicating the pose’s widespread popularity. While the Turkish trademark office has not yet commented on the application, Dikec’s move to secure his pose underscores the significance of personal branding in the digital age.
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