Esther Crawford, a former high-ranking Twitter executive, is making headlines once again with her new role as Director of Product at Meta, Facebook’s parent company. Crawford gained notoriety in 2022 when a viral photo showed her sleeping on the floor at Twitter’s office to meet deadlines. She was later laid off by Elon Musk, who had acquired Twitter and rebranded it as X.
Twitter executive sleepwalks to Meta!
Despite the setback, Esther Crawford seems excited about the potential for Meta to revolutionize social experiences and democratize access to AI. In a recent Instagram post, she praised Meta’s culture and CEO Mark Zuckerberg’s vision, emphasizing the company’s ability to create the next generation of social experiences while making AI more accessible.
At Twitter, she led the development of Twitter Blue, the platform’s subscription service, and embraced Musk’s hard-working attitude. Now, at Meta, she will be responsible for overseeing the development of Messenger, the company’s popular messaging app.
For Crawford, joining Meta is an opportunity to be part of a company that she believes can have a significant impact on human connections. With her experience and expertise, she is poised to play a crucial role in Meta’s ongoing efforts to revolutionize social experiences and make AI more accessible for all.
Also read: Here’s Why Meta Paid Its CEO Mark Zuckerberg A Base Salary Of $1 In 2023
As Meta continues to grow and evolve, it will be exciting to see what innovations Crawford and her team will bring to the table. With her dedication and innovation, Meta may be on the cusp of a new era of social experiences and AI accessibility.
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