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Starbucks Decline Hits $13B Loss Amid Boycott, CEO Warns

Starbucks CEO Howard Schultz has issued a stark warning, stating that the company has reached a critical point of decline amid an ongoing boycott. The coffee giant has experienced a significant market loss of $13 billion, which Schultz attributes to the boycott’s impact.

Schultz emphasized the urgent need for strategic changes to counteract the declining performance and restore customer confidence. The company is actively seeking ways to address the issues that have led to the boycott and market loss, aiming to rebuild its reputation and stabilize its financial standing.

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Starbucks is committed to resolving these challenges and ensuring a positive experience for its customers moving forward.

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