In an extraordinary feat, Ali Sethi and Shae Gill’s globally celebrated track Pasoori has become the first song from Coke Studio to surpass 1 billion streams on YouTube Music.
Released in 2022 as part of Coke Studio Pakistan’s Season 14, the song continues to captivate audiences worldwide with its unique sound and cultural resonance.
The track’s soulful rhythm and seamless fusion of traditional South Asian and contemporary musical elements have made it a viral sensation. Pasoori quickly transcended borders, winning hearts not only in Pakistan but also in India and other countries.
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Social media played a crucial role in amplifying its reach, where the song remains a favorite for covers, remixes, and reels. This remarkable achievement demonstrates the power of music in bridging cultural divides and showcasing Pakistan’s talent on a global stage.
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